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Design Secrets for Sales and Marketing Professionals Your job description may not mention design, but if you are a sales or marketing professional, there will be times when you need to put your best foot forward with a well designed piece. Whether it’s a PowerPoint presentation, print

Direct Mail Part 3: Design for Maximum Impact When it comes to direct mail, design is an area where you can’t afford to skimp. A colorful, tactile, and interactive piece is hard to resist. Plus, a well-planned design will guide recipients to the information you want consumers to read.

Direct Mail Part 2: Write for Successful Campaigns The creative elements in a direct mail piece will greatly impact its success. Your copy and design must work together to pique the recipients’ interest, make the offer clear, and nudge potential customers into action. Below are basic

What You Need to Know Before Your Next Direct Mail Campaign With the variety of digital communication channels available to marketers today, you might be wondering if direct mail is worth the cost and effort. I believe it is, provided you approach it with a clear strategy for engaging

Rethink Those Pesky QR codes Quick Response codes are a pet peeve of mine. While they offer exciting opportunities for marketers to gain valuable consumer insights, too often they are a very visible example of thoughtless marketing practices. Before you slap another QR code on your ma

Get the Most from Your Freelance Partnership Are your marketing employees over worked and stressed out? The Labor Department’s announcement this week that worker productivity has dropped, indicates that they are. The report shows that Americans worked slightly more hours this quarter