Sassy Jax is a new, one-of-a-kind boot jack company in Tucson, Arizona. The company’s target audience is primarily teens and young women with an interest in rodeo, the Western lifestyle, and other equestrian pursuits.
I was hired to write the copy for the company’s first website. My goal was to make it fun, catchy, and of course, a little bit sassy. Here’s a sample from the site:
Are you a Sassy Girl? Since you’ve landed here, we’re betting you are.
You’re the queen of your own rodeo, with a flirty felt hat and boots made for two stepping, and you deserve your own pretty boot jack too. Sassy Jax are carved wood boot jacks with glimmering stones and semi-precious gems inlaid in a beautiful design. Handcrafted by an artist in Tucson, Arizona, each piece is unique. They’re the final accessory a girl needs to complete her sassy cowgirl dressing room. And since they’re made in the U.S.A, you can show your American pride in style too. See more on Sassy Jax website.
Web Design by Kristin Kieffer