Identity Design/Branding
Design provides the visual cues that tell your customers what you stand for as a company. Just as you select an outfit each day to reflect the image you wish to create—whether for a business meeting, Saturday at the ballpark, or night on the town—your marketing materials should be carefully planned to work together to convey a consistent personality, regardless of the setting. Together we can build a logo, business cards, stationary kit and signage that reflect your company values and unique market position.
Print Collateral
Smart phones, tablets, and laptops are convenient, but nothing beats the sensory experience of a lush printed piece. Special paper coatings, sparkly foil stamps, intricate cutouts, fabric, and even scented items can be incorporated in your printed materials to make your marketing pieces something customers are delighted to receive.
Copywriting
Your customers are short on time and patience. They want your key points delivered in an easy to comprehend and entertaining way. With seven years of Public Relations writing experience, I can help you sell your business or product with creative, engaging copy. Contact me for writing projects such as advertorial spreads, brochures, ads, information kits, and packaging copy.
PowerPoint Presentations
We’ve all had to endure that unfortunate experience I call “death by PowerPoint.” Don’t bore your prospects to their graves with another bullet-point-ridden presentation. There are many ways to turn your PowerPoint slides into an exciting feature that will enhance your message and your value as a presenter. I can work with you to create custom information graphics that illustrate complicated concepts, help craft an interesting script using storytelling techniques, and work with you on your delivery for a smooth, engaging presentation.
SEO-Friendly Web Content
Your website has two distinct types of visitors: your living, breathing potential customers and cold-hearted robots. Your website content has to court both. With an English degree and background in public relations, I have many years of experience writing entertaining, informative copy that keeps people reading. As a marketer, I am also well versed in the technical aspects of incorporating key words and search friendly headings in your website content.