Freelance Graphic Designer & Copywriter
I’m an energetic marketing professional with more than a decade of professional writing and graphic design experience. Unlike many designers, I started my career in public relations, writing brochure copy, press releases, advertorial, ads, and newsletter articles.
As I worked to promote events, products, and organizations, I began to understand how design complements marketing messages and became passionate about the visual aspects of communication. I returned to school to study graphic design, where I learned the theories and techniques behind successful visual communications.
Before launching into my own freelance business, I was the creative director at the Metropolitan Tucson Convention & Visitors Bureau where I developed ads, direct mail campaigns, event promotions, bid books, and other marketing materials to promote Tucson to leisure and business travelers all over the world. In that role, I managed the creative staff and freelance help, set the conceptual direction for marketing collateral, acted as the copywriter for many of the MTCVB’s print and email promotional materials, and edited three visitor publications.
During my 4+ years at the MTCVB, I successfully implemented a program to increase distribution of the Tucson visitor guide through targeted eblasts, developed a regional marketing campaign to promote Southern Arizona’s attractions during off-peak months, and won several local Addy awards for design work.
When I’m not writing and designing for clients, you can often find me advocating for the design community as the Tucson Director of AIGA Arizona. In addition to my volunteer work with AIGA, I have also served on the Addy Committee for the Tucson Chapter of the American Advertising Federation and have provided pro bono design services for local nonprofits, including Big Brother Big Sisters of Tucson.
Contact me to have an experienced creative director assist with your marketing and promotions.