Management Tips from the AIGA Leadership Retreat

Management Tips
Jeni Herberger’s Tips for Effective Leadership Last week, I had the honor of attending AIGA’s National Leadership Retreat as a representative for the Arizona chapter of AIGA. I’m the Tucson VP, leading a team of great volunteers as we work to build a stronger, more visible design comm
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Marketing to Kids has Lifelong Influence

Design of Trix Cereal Box
University of Arizona Study Shows Kids’ Cartoons Affect Adult Preferences Think you’ve left Ronald McDonald and that “silly rabbit” far behind? You haven’t, say researchers at the University of Arizona’s Eller College of Management and Stony Brook University’s College of Business. Whe
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Environmentally Friendly Gift Cards

Gift Card Design
Design a promotion that shows your commitment to sustainability People love to give and receive gift cards, but once they are redeemed, all those one-time-use plastic cards turn into ugly environmental waste. Show customers you care about sustainability with recyclable gift cards. Nee
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Design Secrets for Sales and Marketing Professionals

Design Strategy for effective marketing materials
Design Secrets for Sales and Marketing Professionals Your job description may not mention design, but if you are a sales or marketing professional, there will be times when you need to put your best foot forward with a well designed piece. Whether it’s a PowerPoint presentation, print
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Direct Mail Part 3: Design

Direct Mail Graphic Design best practices
Direct Mail Part 3: Design for Maximum Impact When it comes to direct mail, design is an area where you can’t afford to skimp. A colorful, tactile, and interactive piece is hard to resist. Plus, a well-planned design will guide recipients to the information you want consumers to read.
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Tips for Direct Mail Copywriting

Copywriting for direct mail best practices for marketing pieces that get opened
Direct Mail Part 2: Write for Successful Campaigns The creative elements in a direct mail piece will greatly impact its success. Your copy and design must work together to pique the recipients’ interest, make the offer clear, and nudge potential customers into action. Below are basic
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Know Your Postal Requirements for Successful Mailings

Graphic Design for Direct Mail
What You Need to Know Before Your Next Direct Mail Campaign With the variety of digital communication channels available to marketers today, you might be wondering if direct mail is worth the cost and effort. I believe it is, provided you approach it with a clear strategy for engaging
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QR Code Best Practices

QR Code Design with Question Mark
Rethink Those Pesky QR codes Quick Response codes are a pet peeve of mine. While they offer exciting opportunities for marketers to gain valuable consumer insights, too often they are a very visible example of thoughtless marketing practices. Before you slap another QR code on your ma
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5 Tips for Hiring a Rock-Star Freelancer

Freelance Graphic Design Superstars
Get the Most from Your Freelance Partnership Are your marketing employees over worked and stressed out? The Labor Department’s announcement this week that worker productivity has dropped, indicates that they are. The report shows that Americans worked slightly more hours this quarter
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