Blog

Haven’t picked a target customer? No problem. Start with the problem you solve, and use real conversations to uncover who truly needs what you offer.

Confused about personal vs. business branding? Learn the four brand structures and how to choose one that supports your goals and future growth.

Brand values shape trust, loyalty, and connection. Learn how leading companies use them, and how to apply the same strategy to your business.

Most new marketing trends are just noise. Learn why audience research for branding is the timeless strategy that creates messaging that actually works.

“Trust your instincts” isn’t a strategy. Great marketing starts with audience research, so you can write clearly, connect deeply, and convert consistently.

Confession: I’ve been so busy marketing for others, my own brand’s gone barefoot. BFF Brand Academy is my way of changing that (for all of us).