FRACTIONAL
CMO SERVICES

DO YOU NEED A FRACTIONAL CMO?

Hire an Experienced Marketing Leader to Fuel Your Organization’s Growth
Remote and on-location options available. 

WHAT ARE FRACTIONAL CMO SERVICES?

Fractional CMO (Chief Marketing Officer) services represent a strategic partnership allowing organizations access to professional marketing leadership to support strategic growth and development of marketing infrastructure. For example, I can help you:

  • Build a marketing foundation
  • Guide content strategy and infrastructure
  • Assess marketing systems and practices
  • Enhance efficiency with systems and automation
  • Coach and build your in-house marketing team

Why Hire a Fractional CMO?

Access to Expertise

Not all businesses require a full-time marketing executive. With fractional services, you save money and gain access to experienced marketing leadership for the duration of time that best suits your needs. 

Avoid Costly Mistakes

Marketing can be a complex. There is potential for costly errors if one is unfamiliar with the intricacies of various components. Mistakes can lead to excessive expenditures, but can also result in a loss of revenue due to poorly executed campaigns and operations.

Develop Your In-House Team

Marketing knowledge should be cultivated internally. A fractional CMO can assist in selecting and training the marketing team needed to implement your marketing strategy. Continuous leadership and guidance ensure steady business growth.

I can help you solve these

6 Common Marketing Challenges

Inconsistent Marketing Efforts

You’re not ready to hire a full-time marketing person, but you need help to stay in front of your prospective customers.

Undefined Target Customer

You aren’t sure who your target clients are or how to reach them.

Lackluster Email Marketing Results

You aren’t getting the open rates or engagement that you would like to see from your email marketing efforts.

Lack of Differentiation

Customers don’t understand how you are different from your competition.  

Inconsistent Branding

You need help building a brand identity, including visual elements and positioning.

No Marketing Plan

You know you need better marketing, but you’re not sure how to go about it.  

FRACTIONAL CMO SCOPE OF WORK AND FEES

As your fractional CMO partner, we will work together to develop a Scope of Work agreement that fits your needs and budget. You may need as few as 10 hours per month or as many as 50.

Fractional CMO Services are offered on retainer, based on 6-, 12- or 24-month commitments with the option for month-to-month continuance thereafter. Retainers start as low as $1,500/month. 

An example scope of work agreement is available for review to provide you with a better sense of what this type of agreement entails. To maintain the client’s privacy, identifying information has been removed from this example. Please note that this agreement was customized to the needs of the client and is not inclusive of all fractional CMO services offered. 

READY TO GET STARTED?

Please fill out the form to inquire about working together or call (520) 329-2481.