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Higher Education Marketing

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As a college or university leader, you need contractors who understand the nuances of working in higher ed

With nine years of college marketing leadership experience, I understand the unique challenges of higher education marketing. From the institutional structure made up of colleges, schools, departments, centers, institutes and other affiliate units – to the organizational structure made up of leadership staff, tenured faculty, tenure-track faculty, and professors of practice, and support staff – higher ed marketing requires a specific set of skills and knowledge.

Add in the complexities of shared governance models as well as central and unit marketing collaborations, and there are very few contractors who have knowledge to navigate the intricacies of higher education marketing.

Whether you need a temporary marketing director to fill in while you conduct a hiring search or simply need help bringing a small marketing project to fruition, I can help you achieve your unit marketing objectives.

Fractional Marketing Director Services

Do you have a gap to fill in your college, school, department, or center marketing? I can help you temporarily fill a college or unit marketing leadership vacancy while you convene a hiring committee and search for the perfect candidate.

You know the higher ed search committee process can be cumbersome and take months to complete. In the meantime, your unit marketing suffers from lack of leadership and a clear strategy. (Not to mention the prospect of a hiring freeze that can further derail progress.)

I can help you bridge the gap as a fractional marketing director. My higher ed experience includes:

  • Donor development support
  • Student recruitment marketing
  • Collaboration with university central marketing teams
  • Working within University brand guidelines, while creating unit-specific marketing collateral
  • Systems analysis for automation and efficiency opportunities
  • Building a brand-new college marketing department

Benefits of hiring Fractional Support

  • No ERE
  • No annual contract
  • Expectations and hours clearly outlined in the Scope of Work
  • Your input and approval on all projects and expected hours
  • Frequent status update meetings to keep you informed of progress
  • Marketing team coaching
  • Bring fresh ideas and new ways of thinking to your marketing team

Higher Ed Marketing Team Development

Is your goal to build a brand-new unit marketing department? Do you need help with the following:

  • Understanding the resources needed,
  • Hiring competent people,
  • Collaborating with central marketing, and
  • Understanding marketing metrics and how to track key performance indicators (KPIs)?

Over the course of my career, I’ve built multiple marketing teams from the ground up. I can help you establish your marketing foundation and hire your team to ensure you’re set up for success.

Project-Based Higher Education Marketing Services

Are you ready to elevate your college or unit marketing efforts through strategic planning, impactful communication strategies, copywriting, and graphic design? Whether you need assistance in developing a comprehensive marketing plan, creating engaging marketing communications, refining your brand messaging, or designing eye-catching visuals, I’m here to guide you every step of the way.

Here are just a few examples of ways I can help:

  • Donor communications
  • Student recruitment marketing
  • Undergraduate and graduate student communications
  • SEO optimized website copy
  • College viewbooks
  • Email marketing
  • Branded templates for cohesive cross-unit marketing

With a personalized approach, I aim to drive success for your unit and enhance your marketing impact among your students, donors, and strategic partners. Please contact me to discuss your marketing project.

I can help you solve these

6 Common Marketing Challenges

Inconsistent Marketing

You’re not ready to hire a full-time marketing person, but you need help to stay in front of your prospective students and donors.

No SEO Strategy

Your colleges, schools, and departments have no idea what SEO is or why they should optimize their unit websites.

Lackluster Email Marketing Results

You aren’t getting the open rates or engagement that you would like to see from your email marketing efforts.

Lack of Differentiation

Prospective students don’t understand how you are different from your competition.  

Incoherent Branding

Every unit wants to use their own graphics and design style, and there is no consistent thread to tie it together.

No Marketing Plan

You know you need better marketing, but you’re not sure how to go about it.  

Higher Education Marketing Portfolio

Marketing Video Script Writing

Content Marketing News Story

Custom Folder Design

Overview Brochure Design

Case Statement Copywriting

Custom 3-Ring Binder

MARKETING EXPERTISE IS JUST ONE STEP AWAY!

Ready to get started?

I look forward to learning about your institution. Please fill out the form to get started.