Cassone’s RV is a new RV dealership in Phoenix, Arizona. Originally called A Smooth Finish RV, the business has grown from an RV service and repair business to include a sales division. The client wanted a new name and look to launch the sales aspect of the business.
The client requested that the logo include a stylized letter “C” and the color red. I took that idea and developed the “C” to be a border that surrounds the logo. It’s curved shape and variance in the line weight convey motion and speed while providing a sense of perspective that resembles the open road customers will experience in their new RVs.