Direct Mail Part 3: Design

Direct Mail Graphic Design best practices
Direct Mail Part 3: Design for Maximum Impact When it comes to direct mail, design is an area where you can’t afford to skimp. A colorful, tactile, and interactive piece is hard to resist. Plus, a well-planned design will guide recipients to the information you want consumers to read.
Continue Reading →

Tips for Direct Mail Copywriting

Copywriting for direct mail best practices for marketing pieces that get opened
Direct Mail Part 2: Write for Successful Campaigns The creative elements in a direct mail piece will greatly impact its success. Your copy and design must work together to pique the recipients’ interest, make the offer clear, and nudge potential customers into action. Below are basic
Continue Reading →

Know Your Postal Requirements for Successful Mailings

Graphic Design for Direct Mail
What You Need to Know Before Your Next Direct Mail Campaign With the variety of digital communication channels available to marketers today, you might be wondering if direct mail is worth the cost and effort. I believe it is, provided you approach it with a clear strategy for engaging
Continue Reading →